Starter
For new and growing stores
$9.95 / month
or $95.50/year and save 20%
5K monthly unique visitors
- Unlimited active popups
- Unlimited impressions
- Full template access
- Custom design
- 24/7 support
- Not included: Abandoned cart recovery
Pricing
Choose Your Plan
Every plan has unlimited popups, unlimited impressions and full template access. Start with a 3-day free trial.
Basic
Adds abandoned cart recovery
$14.95 / month
or $143.50/year and save 20%
10K monthly unique visitors
- Everything in Starter
- Abandoned cart recovery (web push)
Most popular
Grow
For stores with steady traffic
$24.95 / month
or $239.50/year and save 20%
20K monthly unique visitors
- Everything in Basic
- Room for 20K monthly unique visitors
Need more visitors? Advanced
50K monthly unique visitors, everything in Grow. Or $479.50/year and save 20%.
$49.95/ month
Start free trial on Advanced3-day free trial on every plan. Billed through Shopify or Wix, or through PayPro Global for WooCommerce stores. Prices in USD.
How billing works
What are monthly unique visitors?
Popify plans are priced by monthly unique visitors, not impressions. A unique visitor is one person browsing your store. Each person counts once in a 30-day period, however many pages they view, however many times they come back and however many popups they see.
Someone who clears their cookies or switches to another device or browser counts again. Your current usage sits at the top of your Popify dashboard, so the unique monthly visitors tracker shows where you stand before you choose or change a plan.
How Popify counts visitors- Visits to your store
- 9,200
- Pages viewed
- 31,000
- Different people
- 4,100
This store has 4,100 monthly unique visitors, so the Starter plan (up to 5K) covers it.
Compare plans
| Feature | Starter | Basic | Grow | Advanced |
|---|---|---|---|---|
| Monthly unique visitors | 5K | 10K | 20K | 50K |
| Active popups | Unlimited | Unlimited | Unlimited | Unlimited |
| Impressions | Unlimited | Unlimited | Unlimited | Unlimited |
| Full template access | check_circle | check_circle | check_circle | check_circle |
| Custom design | check_circle | check_circle | check_circle | check_circle |
| Abandoned cart recovery (web push) | — | check_circle | check_circle | check_circle |
| 24/7 support | check_circle | check_circle | check_circle | check_circle |
| 3-day free trial | check_circle | check_circle | check_circle | check_circle |
Pricing questions
What counts as a monthly unique visitor?
One person visiting your store, counted once in a 30-day period however many pages they view, times they return or popups they see. Someone who clears cookies or switches device or browser counts again.
Do popup impressions count toward my plan?
No. Plans are based on monthly unique visitors, not impressions. Every plan includes unlimited active popups and unlimited impressions.
How does the free trial work?
Every plan starts with a 3-day free trial so you can set up popups and see them live on your store before you pay.
How am I billed?
Shopify and Wix stores are billed through their platform account. WooCommerce stores are billed through PayPro Global.
Which plans include abandoned cart recovery?
Basic, Grow and Advanced include abandoned cart recovery with web push notifications. Starter does not.
How much do I save on annual billing?
Paying annually saves 20% on every plan: Starter is $95.50 a year, Basic $143.50, Grow $239.50 and Advanced $479.50.
Can I change my plan later?
Yes. In the Popify dashboard, open Plans from the side menu, pick the new plan and approve it.
Let real shoppers make the case for you
Set up your first social proof popup today. 3-day free trial on every plan.
